Everybody loves a chance to win so it’s no surprise that online contests and sweepstakes make great marketing campaigns.
Online contests are one of the easiest ways to find new customers and reconnect with the customers you already have. As part of a comprehensive online marketing plan, they are quick to set-up, affordable to run and consistently see excellent return-on-investment (ROI).
You don’t need to be a giant company to run an online contest.
We’ve rounded-up six great resources to help you learn more about the types of online contests that are available and things to consider. If you’re looking to stretch those marketing dollars, it’s time to get in the game.
“Increase brand awareness and Instagram following by running an Instagram contest.”
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Did you know that 7 out of 10 people have played an online game? Or that 30% of contest participants sign-up to receive information from brands and partners? No wonder contests and sweepstakes are such big business. Here are 15 stats that might convince you to launch a contest of your own. [3 min read] Get the stats on social media contests
There are a few basics that you’ll need to know to get your contest started. From choosing the right goals to keeping everything above board, this quick slideshow will walk you through the process. [5 min read] Host your social contest like a pro
One of the easiest ways to lose money on an online contest is to unintentionally break the rules. All contests and sweepstakes in Canada are governed by law. Make sure you know what you’re getting yourself into and avoid these common traps and pitfalls. [3 min read] Know the rules so you can play the game
There are several different types of contests you can run on Instagram. This article walks you through the three main options, with pros and cons for each along with tips for tying your Instagram contest into your Facebook feed. [3 min read] Start a contest on Instagram
Facebook timeline promotions are a great way to build buzz around your brand, increase your Facebook likes, and build your email database. These contests consistently see excellent return-on- investment (ROI). Ready to get started? [4 min read] Launch your Facebook Timeline promotion
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