I’m Brent Purves, a nonprofit marketing specialist based near Vancouver, Canada with 20+ years of experience helping charities and causes grow their reach. I personally manage and optimize the Google Ad Grant — so you can focus on your mission, not your ad account.
Google Ad Grant certified
Canada & worldwide
20 years nonprofit experience
THE REALITY MOST NONPROFITS FACE
Most charities leave this grant untouched, or lose it
Without proper management
Account suspended for falling below Google’s required 5% click-through rate
Campaigns approved but spending less than half the $10,000 monthly allocation
Generic keywords that generate irrelevant traffic and waste the grant No conversion tracking — no idea if ads are actually generating donors or volunteers Application denied or stalled due to website or eligibility gaps Staff burnout from trying to manage compliance on top of everything elseWorking with me
I handle the full application and onboarding — you stay focused on your mission
Strategic keyword research and campaign structure that maximizes your monthly spend
Ongoing compliance monitoring so your grant stays active, always
Conversion tracking set up properly from day one — donations, signups, inquiries
Monthly reporting and plain-English updates — no jargon, no mystery
Direct access to me — not a ticket queue or rotating junior staff
$10,000
per month in free Google advertising
4-6 weeks
to your first live campaign
$120K
free ads per year
20+
years managing nonprofit digital marketing
WHO YOU’RE WORKING WITH
A specialist who has worked in the nonprofit sector for over two decades
My name is Brent Purves. I’m a digital marketing consultant based near Vancouver, British Columbia, and I’ve spent more than 20 years helping nonprofits, charities, and mission-driven organizations grow their online presence and impact.
I started working with the Google Ad Grant program early in its existence, and I’ve seen the program evolve from a simple goodwill initiative into a powerful — and technically demanding — advertising platform that requires real expertise to use well.
Most nonprofits I speak with have one of two problems: they’ve applied for the grant and have no idea how to use it effectively, or they’ve heard about it but don’t know where to begin. I help with both — and everything in between.
I work through Stir Marketing, a full-service digital agency I’ve been part of for over 20 years. That means you get the accountability and direct relationship of working with a named individual, with the infrastructure and Google-certified expertise of an established agency behind your account.
20 years
Stir Marketing’s track record serving nonprofits & businesses
BC + CA
Based near Vancouver, serving nonprofits across Canada and worldwide
$120K
free ads per year
$0
Cost for initial consultation — I assess eligibility at no charge
GOOGLE AD GRANT SERVICES FOR NON PROFITS
Everything your organization needs to apply, launch, and grow
Whether your nonprofit is new to the program or has an existing account that has stalled, I manage the full lifecycle of the Google Ad Grant — from first eligibility check to ongoing monthly optimization.
Eligibility assessment & application
I confirm your Canadian or international nonprofit’s eligibility, guide TechSoup verification, and manage the full Google for Nonprofits and Ad Grant application process.
Keyword research & campaign build
Intent-driven keyword research tailored to your mission, programs, and audiences — not generic terms that waste impressions. Structured ad groups built for compliance and performance.
Ad copywriting
Compelling, policy-compliant ad copy and responsive search ads that connect the right searchers with the right pages on your site — and maintain the 5% CTR Google requires.
Monthly optimization & compliance
Your account is never set and forgotten. Monthly refreshes, keyword pruning, bid strategy review, and compliance checks keep your grant active and your campaigns improving.
Conversion tracking & analytics
Proper Google Analytics 4 and Tag Manager setup so your campaigns optimize for real outcomes — donation form completions, email signups, volunteer applications — not just clicks.
Existing account audit & rescue
If your grant has been suspended, underperforming, or sitting idle, I conduct a full account audit and rebuild — addressing the structural issues that are costing you free advertising.
PRICING
Need full agency packages with clear pricing?
My work is delivered through Stir Marketing’s Google Ad Grant service, which offers two structured packages — Get Started at $699/mo and Get Growing at $1,349/mo — both with no long-term commitment. If you’d like to explore packages and pricing directly, Stir’s page lays it all out. Either way, the same expertise and team support your account.
COMMON QUESTIONS
Frequently asked questions
Does my nonprofit qualify for a Google Ad Grant?
Most registered nonprofits qualify, with some exceptions (government, hospital, school). We assess eligibility during your free consult at no charge.
What if we already have a Google Ad Grant account?
We can audit and take over an existing account. The setup fee covers the audit, reconnect, and strategy work.
What is the difference between the two packages?
Get Started is ideal for organizations new to search ads who want a solid foundation. Get Growing adds a five-month phased strategy including lead generation and remarketing for faster, broader results.
Is there a contract or long-term commitment?
No. Both packages are month-to-month. You can cancel anytime with no penalty.
Do you offer white-label services for agencies?
Yes. We offer white-labelled Google Grant and digital advertising services for creative agencies managing client accounts.
