Mining Industry Strategic Digital Marketing

Stir Marketing was tasked with carrying out strategic digital marketing planning for a publicly-traded multinational mining company (name withheld for confidentiality). They were successful and popular but had yet to enter the social sphere. They knew they needed to do it — and do it well — but didn’t know where to start.

Stir performed exhaustive “current state” brand research and in-depth competitor research and delivered to this client a 100+ page comprehensive custom Strategic Social Media Marketing Plan to act as their built-for-success action plan as they began social media marketing for the first time.

Client: International Mining Company

Services

• Strategic Digital Marketing Plan Development
• Social Media Policy Creation
• Social Media Marketing
• Social Post Editorial Calendar Creation
• Enterprise Social Media Tools Research/Recommendations
• Brand Sentiment Research
• Competitor Research
• Strategic Plan Implementation Consultation
• Social Media Team Hiring Consultation
• Compliance Issues Consultation

Results

• built-for-success custom Strategic Social Media Marketing Plan, including but not limited to:
  • a deep understanding of:
    • their current online brand sentiment
    • their target audiences’ preferences on social
    • their competitors’ wins and losses on social
    • compliance considerations for publicly-traded companies on social
    • social media marketing best practices for public companies
    • social media trends
    • the industry’s leading social media publishing and monitoring tools
  • a carefully-chosen, skilled Social Media Director in place to manage their growing team and to implement the strategic plan
  • a plan in place for duplicating these steps to roll-out social media for their other international subsidiaries