18 Reasons Why You Shouldn’t Hire Brent Purves As Your Fractional CMO

Are you considering hiring me as your Fractional CMO? Here are a few reasons why you might not want to.

1. You enjoy handling all aspects of strategic marketing planning and digital marketing management on your own: If you love spending your valuable time developing tailored strategies, creating engaging content, and managing various social media platforms, then you might not need my help. Of course doing it all can be daunting and time-consuming, especially when your business demands your attention elsewhere, but you can manage.
2. You’re comfortable navigating the ever-changing world of digital marketing: If you can easily stay up-to-date with the latest technologies, features, and trends, then you might not need my expertise.
3. You don’t mind inconsistent results: If you’re okay with less-than-stellar engagement, reach, leads, sales, and conversions, then hiring me isn’t necessary. But, as a Fractional CMO, I might surprise you by helping your business achieve improved results by tailoring strategies and executing them expertly.
4. Crisis management is your forte: Can you confidently and professionally navigate potential marketing crises like negative publicity or data breaches? If so, flame on.
5. You’re a master at adapting to new platforms and expanding into new markets: If you’re skilled at launching new products, rebranding, or entering new markets without any guidance, then you might not require my Fractional CMO services.
6. You prefer to learn through trial and error: If you enjoy the process of figuring things out on your own, even if it means making mistakes along the way, then you might not need my guidance. Errors can be costly and time-consuming, likely costing much more than what I charge, but you might think it’s worth the risk.
7. You have a vast network of social media experts at your disposal: If you already have connections to industry professionals who can provide you with valuable insights and advice, then you won’t need my services. If they’re busy give me a call.
8. You don’t mind limited audience engagement: If you’re content with slow growth, then hiring me as your Fractional CMO isn’t necessary.
9. You’re indifferent to your online reputation: If you’re not concerned about monitoring and addressing negative comments, reviews, or content that could damage your brand reputation, then no problem.
10. You’re not worried about ROI
11. You have ample time to dedicate to social media: If you’re able to commit a significant portion of your day to managing your social media accounts, then you’re wasting time reading this and you should get busy checking your social accounts.
12. You’re not interested in expanding your customer base: If you’re satisfied with your current customer base and aren’t looking to reach new audiences, then getting help expanding your market reach via social media isn’t your goal.
13. You don’t believe in the power of digital marketing: If you think online marketing is just a fad or that it won’t have a significant impact on your business, then hiring a Fractional Chief Marketing Officer is clearly a poor choice.
14. You’re already a social media advertising expert: If you have extensive knowledge of creating and managing effective ad campaigns on platforms like Facebook and Instagram, then you might not need my advertising services.
15. You’re not concerned about platform algorithm changes: If you’re confident that your existing digital marketing strategy can withstand frequent algorithm updates and changes, then hiring me might not be necessary.
16. You have a deep understanding of your target audience: If you’re confident in your ability to identify, understand, and engage with your ideal customers online, then you might want my job.
17. You’re not interested in utilizing influencers: If you don’t see the value in partnering with influencers to promote your brand, then my influencer marketing services might not be necessary.
18. You have a effective digital marketing plan and team in place .

You might decide you don’t need a Fractional CMO because you’ve got everything under control. If there’s a couple of loose ends you need help with then reach out for a free initial consultation, and let’s discuss how I can help you in some small (or large) way.

Who is Brent Purves?

Brent Purves is a Fractional CMO and strategist with over 20 years of experience partnering with hundreds of businesses globally. He founded Stir Marketing, a digital marketing agency based in Vancouver, Canada, Social Marketer, a white-label social media service, and Explorer Series, a virtual outdoor events company. Brent is a fun-loving, trail runner, father, aspiring minimalist, and a creative thinker who loves a good challenge and a great cup of coffee.