When looking to find a content marketing or inbound marketing consultant it’s important to find someone with the right skill set for your unique business marketing needs. Each marketing consultant will have different strengths and areas of expertise. Usually the most seasoned internet marketing consultants will have extensive experience in one industry or business. With over ten years experience working with companies and non-profits of all sizes around the world, I have significant content and inbound marketing knowledge.
Inbound Marketing is advertising a company using blogs, SEO, social media marketing, eBooks, eNewsletters, video, podcasts or other forms of content marketing.
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos. Content marketing isn’t focused on selling, but instead on communicating with customers and prospects. The goal of content marketing is to build relationship, trust, and inspire loyalty by consistently delivering valuable information.